A few months ago we came across a review of the 2017 Kia Sportage that made us take notice. In Scott Sturgis’ Driver’s Seat column in the Pittsburgh Post-Gazette, he noted the many positive qualities of the (then-latest) Kia SUV, and noted in passing that it was “getting harder to improve” Kia cars. He concluded that review by saying, “Kia has impressed me during the five years I’ve been covering automobiles by making all the right moves in upgrading its vehicles. The [Kia] Sportage was such a high starting point, though, that this upgrade is not so clear.” 

That got us thinking: At what point does Kia begin making it harder to outdo itself? There have been times — the 2016 Kia Sportage being one of them — where we couldn’t help but wonder how Kia would improve on the next model we saw at Executive Kia. Then the 2017 Kia Sportage, or the 2017 Kia Sorento, arrives for our New Haven, CT area customers, and we realize: oh. That’s how.

As we see it, Kia has one distinct edge over its competitors. Like them, it has certain models like the Kia Optima and the Kia Soul that sell very well. Unlike the competition, Kia is still restless; the company is willing to innovate, making changes and improvements even to what’s working in order to stay relevant. It’s evident in major changes to old standbys like the Kia Sportage, and in upcoming vehicles like the Kia Soul Turbo and the Kia Niro hybrid SUV.

As your local Kia dealer, we benefit; nobody wants to buy the same old cars if they have nothing new to offer. But our customers also benefit, since that restlessness brings with it better designs and features, great new technology like the Kia UVO infotainment system, and explorations into self-driving cars that improve safety features like automatic emergency braking even if you’re still the one driving your car.

Here’s the takeaway: if you haven’t looked at Kia in a while — if all you know is what you’ve seen on a commercial or website, or if the only thing you remember of the brand is something you saw a decade ago — it’s time to come to Executive Kia. Kia cars have evolved quite a bit, and will continue doing that. Come to our showroom at 1164 North Colony Rd. in Wallingford, CT to see where that evolution has taken them, and where their vehicles can take you next.